plus 4, Tuesday's global economic developments - Los Angeles Daily News |
- Tuesday's global economic developments - Los Angeles Daily News
- A look at economic developments around the globe - Yahoo Finance
- Why Obama Reminds Me Of Herbert Hoover - CBS News
- 2010 forecasts: Confidence makes its return? - Radio Business Report
- A look at economic developments and activity in major stock markets ... - Minneapolis Star Tribune
Tuesday's global economic developments - Los Angeles Daily News Posted: 05 Jan 2010 01:49 PM PST A look at economic developments and activity in major stock markets around the world Tuesday: --- REYKJAVIK, Iceland - Iceland's president blocked a bill to pay Britain and the Netherlands $5.7 billion for losses from the collapse of one of its banks, potentially undermining the nation's attempts to repair international relations. Olafur Ragnar Grimsson vetoed the legislation, which was passed last month by the country's parliament, after receiving a petition signed by a quarter of Iceland's population of 320,000. The Icelandic government said it would review the decision but added that it remained "fully committed" to implementing the bilateral loan agreements, stressing they are an "integral part" of the country's economic program as it struggles to recover from collapse. --- ATHENS, Greece - Greece promised to speed up ambitious targets to reduce its massive budget deficit Tuesday to conform with European Union spending rules in just three years, helped by higher taxes on cigarettes and alcohol and lower bonuses to civil servants. Finance Minister George Papaconstantinou announced the news on the eve of a visit by EU finance officials, who are arriving in the Greek capital Wednesday to review the nation's fiscal plans. --- LONDON -The annual inflation rate in the 16 countries that use the euro rose in December to its highest level in 10 months. In its flash estimate for the month, the European Union's statistics office Eurostat said consumer prices increased 0.9 percent in the year to December, up from November's 0.5 percent.Eurostat did not provide an immediate reason for the increase, which was towards the top end of market expectations. However, analysts were expecting a rise given the recent spike in oil prices. In European markets, stocks took a breather as some of the optimism that drove the previous session's hefty gains was dented by disappointing U.S. housing data. The FTSE 100 index of leading British shares closed up 0.4 percent, but Germany's DAX fell 0.3 percent. The CAC-40 in France slipped 1.06 point to close at 4,012.91. --- TOKYO - Japan's elderly finance minister has offered to resign due to health reasons after being hospitalized last week, reports said. Finance Minister Hirohisa Fujii, 77, told Prime Minister Yukio Hatoyama that he would like to step down, Kyodo News agency said, citing an unnamed ruling party lawmaker. Japanese public broadcaster NHK also said Fujii wanted to quit, but Hatoyama wanted him to stay on. A spokesman for the finance ministry said he was aware of the reports, but he declined to comment further. Fujii checked into a hospital on Dec. 28 for rest and health checks. He said he expected a final judgment from doctors in the next day or two. But the finance minister declined to say at a news conference that he was planning to step down. In Asian trading, Hong Kong's Hang Seng closed up 2.1 percent, Shanghai's main stock measure climbed 1.2 percent, Tokyo's Nikkei 225 stock average added 0.3 percent, Australia's market was up 1 percent and Singapore's index gained 0.8 percent. However, South Korea's Kospi edged down 0.3 percent. --- BERLIN - The number of unemployed people in Germany rose in December by 60,000, pushing the jobless rate up to 7.8 percent. The Federal Labor Office said the German unemployment rate grew by 0.2 percentage points from November. A total of 3.27 million people were without jobs in Germany at the end of last year, compared with 3.22 million people in November. --- TOKYO - Auto sales in Japan declined to their lowest in 38 years, slumping 9 percent to 2.9 million vehicles for 2009, an industry group said. Auto sales have been hammered by the economic slowdown as consumers tightened their pursestrings, despite tax breaks and cash-for-clunkers incentives introduced by the government. Sales of new vehicles for 2009 fell below 3 million units for the first time since 1971, the Japan Automobile Dealers Association said. --- BEIJING - Some Chinese factories were ordered to shut down to ensure sufficient power to heat homes as demand surged amid record-setting winter cold, a utility company said. No outages were reported, but coal supplies were running low at power plants in central China, said Liu Xinfang, a spokesman for State Grid Corp., which operates most of China's power-distribution network. A weekend storm blanketed much of China with snow, sending temperatures plunging, snarling traffic and prompting some cities to close schools. --- BUCHAREST, Romania - Romania's central bank unexpectedly cut its main interest rate to 7.5 percent from 8 percent as it tries to revive a weak economy and keep inflation in line with midterm targets. Romania has been mired in a deep recession, with the IMF predicting a 7 percent contraction in the economy in 2009. The central bank says demand for loans is still low due to the downturn. --- PARIS - The French economy will rebound faster than expected this year, growing by at least 1 percent, the country's finance minister said. The estimate is an increase on the French government's earlier forecast, published in its budget for this year. --- MADRID - The number of people seeking unemployment benefits in Spain rose by 54,657 in December to a total of nearly 4 million as the recession continued to bite. The number increased by nearly 800,000 in 2009 and now totals 3,923,603 - 25.4 percent more than at the end of 2008, the Labor Ministry said. --- TOKYO - Japanese business leaders said they were looking to Asia for growth and banking on Japan's strength in technology to keep an emerging recovery going in the coming year. "Expanding in Asia is going to drive growth," Fujio Mitarai, chief executive of Japanese camera and equipment maker Canon Inc. told reporters at an annual New Year's gathering for business leaders. In the past, businesses here mainly looked to the U.S. to furnish growth. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
A look at economic developments around the globe - Yahoo Finance Posted: 05 Jan 2010 11:26 AM PST A look at economic developments and activity in major stock markets around the world Tuesday: REYKJAVIK, Iceland -- Iceland's president blocked a bill to pay Britain and the Netherlands $5.7 billion for losses from the collapse of one of its banks, potentially undermining the nation's attempts to repair international relations. Olafur Ragnar Grimsson vetoed the legislation, which was passed last month by the country's parliament, after receiving a petition signed by a quarter of Iceland's population of 320,000. The Icelandic government said it would review the decision but added that it remained "fully committed" to implementing the bilateral loan agreements, stressing they are an "integral part" of the country's economic program as it struggles to recover from collapse. ATHENS, Greece -- Greece promised to speed up ambitious targets to reduce its massive budget deficit Tuesday to conform with European Union spending rules in just three years, helped by higher taxes on cigarettes and alcohol and lower bonuses to civil servants. Finance Minister George Papaconstantinou announced the news on the eve of a visit by EU finance officials, who are arriving in the Greek capital Wednesday to review the nation's fiscal plans. LONDON --The annual inflation rate in the 16 countries that use the euro rose in December to its highest level in 10 months. In its flash estimate for the month, the European Union's statistics office Eurostat said consumer prices increased 0.9 percent in the year to December, up from November's 0.5 percent. Eurostat did not provide an immediate reason for the increase, which was towards the top end of market expectations. However, analysts were expecting a rise given the recent spike in oil prices. In European markets, stocks took a breather as some of the optimism that drove the previous session's hefty gains was dented by disappointing U.S. housing data. The FTSE 100 index of leading British shares closed up 0.4 percent, but Germany's DAX fell 0.3 percent. The CAC-40 in France slipped 1.06 point to close at 4,012.91. TOKYO -- Japan's elderly finance minister has offered to resign due to health reasons after being hospitalized last week, reports said. Finance Minister Hirohisa Fujii, 77, told Prime Minister Yukio Hatoyama that he would like to step down, Kyodo News agency said, citing an unnamed ruling party lawmaker. Japanese public broadcaster NHK also said Fujii wanted to quit, but Hatoyama wanted him to stay on. A spokesman for the finance ministry said he was aware of the reports, but he declined to comment further. Fujii checked into a hospital on Dec. 28 for rest and health checks. He said he expected a final judgment from doctors in the next day or two. But the finance minister declined to say at a news conference that he was planning to step down. In Asian trading, Hong Kong's Hang Seng closed up 2.1 percent, Shanghai's main stock measure climbed 1.2 percent, Tokyo's Nikkei 225 stock average added 0.3 percent, Australia's market was up 1 percent and Singapore's index gained 0.8 percent. However, South Korea's Kospi edged down 0.3 percent. BERLIN -- The number of unemployed people in Germany rose in December by 60,000, pushing the jobless rate up to 7.8 percent. The Federal Labor Office said the German unemployment rate grew by 0.2 percentage points from November. A total of 3.27 million people were without jobs in Germany at the end of last year, compared with 3.22 million people in November. TOKYO -- Auto sales in Japan declined to their lowest in 38 years, slumping 9 percent to 2.9 million vehicles for 2009, an industry group said. Auto sales have been hammered by the economic slowdown as consumers tightened their pursestrings, despite tax breaks and cash-for-clunkers incentives introduced by the government. Sales of new vehicles for 2009 fell below 3 million units for the first time since 1971, the Japan Automobile Dealers Association said. BEIJING -- Some Chinese factories were ordered to shut down to ensure sufficient power to heat homes as demand surged amid record-setting winter cold, a utility company said. No outages were reported, but coal supplies were running low at power plants in central China, said Liu Xinfang, a spokesman for State Grid Corp., which operates most of China's power-distribution network. A weekend storm blanketed much of China with snow, sending temperatures plunging, snarling traffic and prompting some cities to close schools. BUCHAREST, Romania -- Romania's central bank unexpectedly cut its main interest rate to 7.5 percent from 8 percent as it tries to revive a weak economy and keep inflation in line with midterm targets. Romania has been mired in a deep recession, with the IMF predicting a 7 percent contraction in the economy in 2009. The central bank says demand for loans is still low due to the downturn. PARIS -- The French economy will rebound faster than expected this year, growing by at least 1 percent, the country's finance minister said. The estimate is an increase on the French government's earlier forecast, published in its budget for this year. MADRID -- The number of people seeking unemployment benefits in Spain rose by 54,657 in December to a total of nearly 4 million as the recession continued to bite. The number increased by nearly 800,000 in 2009 and now totals 3,923,603 -- 25.4 percent more than at the end of 2008, the Labor Ministry said. TOKYO -- Japanese business leaders said they were looking to Asia for growth and banking on Japan's strength in technology to keep an emerging recovery going in the coming year. "Expanding in Asia is going to drive growth," Fujio Mitarai, chief executive of Japanese camera and equipment maker Canon Inc. told reporters at an annual New Year's gathering for business leaders. In the past, businesses here mainly looked to the U.S. to furnish growth. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
Why Obama Reminds Me Of Herbert Hoover - CBS News Posted: 05 Jan 2010 11:12 AM PST There are some interesting arguments in this article, but they have rehashed by a few Op-ed columnists. Is it possible Obama is a bit of an enigma and can't be totally pinned downed by any one characterization? He seems to confound the right who call him a 'Socialist' and the left who says he's not a true Liberal/Progressive. I suspect the truth lies some where in the middle, as with most Presidents. I agree with the author that Obama is not guided by simple ideological principles. It's impossible for any President to be purely ideological, even Hoover strayed from his small government principles. Obama is guided by pragmatism and political reality. He could be more aggressive and bully his agenda through, but imagine the backlash. He's trying to reform health care and even though the bill is moderate in its reforms he is being characterized as a dictator that wants to kill grandma. He takes what he can accomplish to build on it another day. This is not new to American politics, but to some it's seen as failure or half-measures. It's an unfair criticism for someone who has been in office for less than a year. Especially as it relates to foreign policy. We have a long way to go to restore the trust of other countries after decades of American Imperialism, bullying and unilateralism. He's laying the groundwork for better relationships and that takes time. My only concern is the ongoing war in Afghanistan, the worldwide reach of al Qaeda and terrorist at home. Empires are lost when they over reach and bankrupt themselves with expensive military engagements (Romans, USSR, Britain etc.). I have a feeling the terrorist know this and they're bringing the war to all fronts in hopes of wearing us down. Obama seems to be narrowing his focus when it comes to fighting terror, let's hope it works. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
2010 forecasts: Confidence makes its return? - Radio Business Report Posted: 05 Jan 2010 12:23 PM PST In our yearly forecast from the AAAAs, RAB, TVB, CAB, IAB, NAA, SNTA and OAAA, RBR-TVBR asked major industry organization heads for their 2010 outlook, insights, solutions and ideas. 2010 looks to be a rebound year, given the horrific comps for most media in 2009. Confidence is up, and most are conservatively optimistic that dollars and ad categories will make their return – at least sometime in 2010. As well, new technologies in most media aim to grab the attention of agencies and advertisers, with the promise of greater accountability and ROI. RBR-TVBR spoke to:
Lanzano: We have seen some positive momentum going into 2010. Auto continues to improve. CMO surveys have been encouraging, indicating increased budgets. Political should be very strong. Although we are holding with our earlier forecasts (1-3% growth in local, 6-12% growth in national and overall spot growth of 3.6-6.1%), these growth rates may prove to be conservative. We also expect station website growth of 18% and mobile growth of 50%. Frietas: Overall, the outlook is good for 2010. The ad industry in general and the outdoor advertising industry specifically, are recovering. On all levels, we expect the emergence of TAB's new EYES ON ratings system to significantly help local, regional, and national advertisers by providing the extensive data that is comparable to other media. Local clients are the bread and butter of outdoor advertising, and local ad placement is particularly showing signs of improvement. We're seeing, anecdotally, an increase in the number of proposals on the local level, though the lead time on these buys is becoming shorter. In all areas, outdoor advertising is coming back and we're optimistic about 2010. Burg: The 2010 outlook for Syndication is strong because we provide a superior value in the national television marketplace. Economists project that the recession will continue to be an important consideration through at least the first half of the year. Marketers recognize that Syndicated television is an attractive national television selection for its great programming, important viewers and leadership performance across the year. These three factors combine to make nationally syndicated television a trusted component of the marketing mix. Cunningham: The 2010 Cable outlook is for more growth both nationally & locally. Nationally, Cable networks were the only major media in the US landscape that GREW in 2009 – up 1.8% from 2008 to $18.7 billion in 2009 – look for another growth year in 2010. National scatter demand has been strong since summer 2009 and all of the continued rating/reach growth momentum of the multi-platform Cable brands points to a strong 2010. Locally, we're looking forward to growth as well, both on the core business and through Olympic/ Political dollars in 2010. Hill: The consensus among our member agencies appears to be a sense of cautious optimism. And if the conversations with members and the chatter among the participants in our business development blog http://www2.aaaa.org/news/blogs/AAAA-Blogs/default.aspx are any indication, marketers are ramping up by inquiring about agency capabilities and services, and new business activity appears to be on the rise. Sturm: There are signs that the economy is starting to stabilize. As the economic picture begins to improve, newspapers will continue to be a strong choice for advertisers seeking to reach an engaged audience across multiple platforms. Rothenberg: As you know, the IAB doesn't issue projections. But what I can say is that our sector's performance compares favorably with most other ad-supported media segments. Broadly, U.S. ad spend fell 14.3% in 2009 but interactive advertising revenues were only down 5.3 percent, indicating that a significant shift of advertising share from offline to online media is underway and we believe that this will continue to occur on a national level. Are you seeing a light at the end of the tunnel?: When was/will there be a "bottoming out" for some of these tough comps—which quarter? Lanzano: Yes. As I mentioned earlier, we have seen positive signs in November & December. Auto continues to improve. Retail has also picked up. Clearly the final holiday consumer spending tally will affect retail spending in 2010. Pharma has also improved. Political issue advertising, especially the dollars aimed at affecting the health reform debate, has also helped. We may start seeing some improved comps in late Q4, 2009 and Q1, 2010. Frietas: Absolutely, we're seeing the light at the end of the tunnel. We believe the industry bottomed out in Q2 and Q3 of 2009 and we're seeing promising signs now. For example, dollars for automotive advertising, which were severely reduced by the recession, are coming back. Burg: A recent TNS study showed that national Syndication had the most robust performance among national television during the first nine months of 2009. The 4th Quarter scatter marketplace was strong for all of national television, and syndicated television participated well in this environment. Moving forward, Syndicated television will continue to be a solid performer with leading television personalities, programs that deliver top ratings across the year and superior value. Cunningham: Looking through the advertiser's glasses, it's easy to see that 4Q 2008 & 1Q 2009 was the toughest period for nearly all of them in terms of their predictive confidence in so many economic health metrics, both macro & micro. A year later those same advertisers seemed to have a much better feel for what their "new reality" was for 2010 business/budget planning. Importantly for Cable advertising, even through the toughest parts of this past economic recession, fared considerably better than all other major US media forms. Hill: I heard an agency CEO say a few weeks ago that "The light at the end of the tunnel no longer feels like an oncoming train." I think that's a very adept assessment of the general sentiment that's out there. 2009 was a tough year for many agencies, and while "recovery" may be too strong a term, I certainly think that there appears to be increasing opportunities for agencies in 2010. Sturm: While there is not great visibility into 2010 and beyond, the broad consensus is that the worst will have passed. Newspaper companies are looking to the future, with signs indicating that stability, recovery and growth are on the horizon. Rothenberg: We don't make predictions like that. Interactive media are likelier to do fare than most other media categories, but we are subject to the same forces that affect the rest of the economy.
Lanzano: I took this job because I strongly believe in the power of local broadcast TV. I'm encouraging television stations to continue to aggressively sell in traditionally strong categories and open up new revenue streams including new categories, integrated marketing, web, mobile and hyper-local. Frietas: We're recommending our constituents focus on the core aspects of the medium: providing great reach and frequency, low CPMs and high value. Outdoor advertising companies should focus on those things which make the medium so attractive – that it can't be shut off, that it reaches the consumer at the point of sale, and that it has a high recall. Additionally, companies should take advantage of the new ratings system, which helps level the playing field between outdoor and other media. Cunningham: Cable's assets for advertisers only got stronger throughout 2009 into 2010 – terrific multi-platform brands, targeting precision by both demographic and geography, with linear and non-linear strength and seemingly perpetual audience growth are big assets for advertisers. We will be both in local markets and at national advertisers/agencies throughout 1Q 2010 addressing the nuanced needs of each market/category. Hill: Toward the end of last year, we issued a handful of papers and provided guidance to our members to prepare for bluer skies in 2010. Really, I think that there are greater opportunities now more than ever for agencies to step up and lead client businesses. In 2010, as it has been for roughly the past decade, there are still opportunities for growth in digital, particularly in social media channels and user-generated content. Sturm: We have continued to support our member newspapers as they transform their business models to position themselves as key players in an increasingly competitive media environment. This includes growing audience across multiple platforms – print, digital and mobile – while continuing to promote the best value to advertisers seeking to reach an affluent, highly engaged audience. Rothenberg: Learn more about the diversity of the distinctions within the customer marketplace. Consumer brand marketing and direct marketing are different, and generally require different products and services to achieve different goals. We're telling media companies to build other revenue streams outside of standard formatted advertising – including marketing services of various sorts. We're telling our technology-oriented members to learn – and learn deeply – what marketers and agencies do for a living, in order to serve them and their consumers better. We're stressing the importance of multi-platform marketing; the IAB-Bain "Building Brands Online" study clearly showed brand marketers want to develop comprehensive and creative campaigns that cover multiple media. We're telling them to be more aware of the political environment: Washington and the states are in a pro-regulation mood, and companies need to be more aggressive than ever in making sure the politicians don't damage their businesses with unnecessarily or sloppily drawn regulations. They also need to be vigilant in protecting their consumers' privacy, for this is an industry that depends on consumer trust. Finally, we continue to see enormous amounts of innovation – in video, audio, local, display monetization, and mobile. So knowing how to test and exploit innovative opportunities without getting overwhelmed by them is as important as ever. What ad categories are looking best for next year? Why? Lanzano: Political will be very strong with some estimates of over $3B behind a large number of congressional & gubernatorial races. 2010 auto annual unit sales estimates have hovered around +10%, with a high of +20%. This should bode well for increased dealer association and manufacturer spending. Pharma also has some upside with new DTC launches. Pent up consumer demand could help with retail although the retail category is still the most tenuous and volatile. Advertising spending closely follows consumer confidence which is still down mainly due to a jobless recovery. Frietas: We're looking at five categories for particular growth next year. Restaurants, media, and communications have been strong through the recession and we expect them to continue to grow. People are still eating at restaurants, particularly value chains such as McDonald's and Burger King – both of which are big users of outdoor advertising. Media entertainment properties such as the motion picture industry are not being hurt as much by the recession and continue to spend. Communications, particularly wireless, is a highly competitive industry and the industry is a heavy user of out of home – that will continue. Burg: Syndication is a dual revenue model that efficiently reaches every target segment with highly rated, broad ranging programming. This breadth of programming allows syndicators to be relevant to young skewing categories such as mobile phones, important to Mom's for packaged goods, and essential to mature audiences that pharmaceutical company's desire. Cunningham: We're looking for a lift across the board among the 40-some-odd product categories (all measured categories) that advertise in Cable nationally & locally. Some of the big overall advertising decliners of 2009 such as automotive will certainly rebound a bit in 2010 and an influx of political ad dollars in 2010 will certainly help, but growth should occur across a myriad of categories to drive Cable's 2010 ad success. Hill: It's too easy to say that digital has a strong outlook in 2010, particularly mobile apps and e-readers, but it's true. However, I'm a firm believer that the best advertisers use everything in their arsenal. It's simply a matter of how you mix those media—and then adjust accordingly. One category that everyone should have their eyes on—if they're not already considering—is analytics. Marketers are asking agency partners to do a lot more for a lot less, and true, quantifiable data will be critical to support the value that agencies provide to clients. Sturm: We have recently seen some modest directional improvement in key categories such as retail and classified. Rothenberg: Anything we say has to be accompanied by caution; we're still in a recession, and if we hit a "double dip," the economy can get ugly again. Still, I think most media segments are seeing rebounds in automotive, financial services, telecomm consumer electronics, and even such recession-sundered categories as travel. In interactive, we hear these categories are showing some strength. Packaged goods has always been a laggard in interactive, but will probably pick up steam as innovative CPG marketers show success with highly creative programs. And let's not forget direct marketing – retailers, fundraisers, and others continue to transfer enormous amounts of activity and spend from the US mail into interactive channels. What is the biggest issue your industry is facing that you would like to tackle (or continue to tackle) in 2010? Lanzano: Growth opportunities from categories that have not spent as much in local in recent years and categories/advertisers that we believe should be spending locally that are not. We believe there is a very strong ROI story that needs to be told regarding the effectiveness of local broadcast. Recently there was a story in Ad Age regarding a major health care provider that shifted their national TV budget to local. The result was a significant increase in additional revenue and a decrease in cost-per-lead. We believe this strategic marketing change would bode well for many other advertisers. Frietas: All three branches of the federal government are addressing issues which could have some bearing on the outdoor advertising industry in 2010. We're keeping a close eye on those developments. Burg: Our industry needs to focus on delivering messages to valuable audiences for marketers. In order to do this, we need to have great programs that attract significant audience, deliver younger viewers, have formats that keep viewers through the breaks and build innovative solutions that defeat the DVR. Cunningham: The US consumer's emergence from this recession into new spending patterns and the country's overall economic health trumps all other 2010 issues. We believe that Cable will continue to be a must-have component of any sales approach to a 2010 consumer from brand-building to price-point & location-driven advertising. Hill: It's difficult to pinpoint a single "big" issue that the industry is facing, so in no particular order: Sturm: Next year, NAA will focus on public policy issues that affect the newspaper business, including tax issues, the need for a federal shield law and media ownership rules. We will continue to help the industry grow advertising revenue and audience, and will communicate our industry's transformation to advertisers, suppliers and media. Rothenberg: For us it breaks down to two critical areas—the first is our strategic objective to sustain self-regulation. This year together with the 4As, ANA, DMA and CBBB, we developed the industry's first Self Regulatory Principles for Online Behavioral Advertising. It's going to be absolutely essential that media, marketers, agencies, and service providers step up and support the self-regulatory program we're building through these associations – and when I support, I mean with actions AND with money. They have got to show by word and deed that they love their consumers, deserve their trust, and are willing to be scrutinized by a strong self-enforcement mechanism.
Lanzano: As mentioned previously, continuing to sell local broadcast as a missed marketing opportunity to those advertisers /categories & agency partners currently not using spot or to using spot to a limited extent. We believe there is a powerful ROI story we could be making. In fact in some of our smaller to mid-sized markets we have been moving away from traditional metrics and making an ROI argument that has been very successful. Frietas: Last year it was the roll out of EYES ON – this year it's the implementation. This new ratings system is a major shift for the industry and it's up to the industry to educate agencies and brands about the new system. OAAA, TAB, and the industry as a whole will be devoting considerable effort to education about EYES ON in 2010. Burg: The SNTA endeavors to provide marketers and their agencies with relevant insights that help them achieve success. Our economic situation is different than in years past and this raises both new opportunities and approaches. During the first half of 2010, we will offer perspectives that address effectively reaching younger viewers, ways that marketers who depend on the weekend sales can succeed, and ways that marketers can effectively reach viewers in DVR households, as well as new multiplatform approaches. Cunningham: Like the CAB's previous years, our biggest projects will be dictated ultimately by the advertisers & agencies we call on daily. How US media consumers process video advertising on different screens continues to be a key area for continued CAB research and we're excited to again field a major multi-screen study in 2010. With respect to our recent accomplishments, 2009 saw the CAB provide more research/rationale about video consumption & advertising in more markets than ever before. If we are being of real use to a record number of advertisers/agencies/markets, that was/is our most important "accomplishment". Hill: Providing the best professional development and training opportunities for our constituents continue to be important projects for the 4A's. Possessing the right and relevant skills to succeed and thrive in the business has changed tremendously over the past decade and that change will only accelerate. Sturm: Lobbying for our medium's interests on Capitol Hill will continue to be our primary focus. In just the last year, NAA advocacy efforts resulted in Congress approving a provision that would allow newspapers (and other businesses) to carry back losses from either 2008 or 2009 income for five years and receive refunds from previous taxes paid. We also persuaded the U.S. Postal Service to revise new postal rates that would have been detrimental to newspaper companies, and have made significant progress on moving a media shield bill through the full Senate. Rothenberg: As part of our industry-wide effort self-regulation effort, the IAB is in the process of creating a comprehensive privacy program based on a foundation of consumer education and an industry code of conduct that we believe is critical to forestalling adverse legislation. As part of this program we have launched the industry's first major consumer educational campaign on targeted online advertising, "Privacy Matters," which will run well into 2010 across a broad swath of IAB member company inventory. The campaign was launched in December of 2009 with 500 million donated impressions and our goal is 1 billion impressions—enough to reach every American and provide them with the tools and information so that they can manage their privacy online.
What new technology(ies) will help your medium in 2010? Lanzano: The DTV transition has been completed successfully after local stations spent billions in making the conversion. New consumer and advertiser benefits are now possible, including the build-out of mobile. TVB will work closely with the OMVC to make agencies & advertisers aware of current and future mobile applications. This is definitely a home run for local television stations: a recent survey by Magid Media Lab found that local news and information content will drive live mobile DTV, with "88% of respondents expressing interest in watching this content on mobile devices." Frietas: Digital remains at the forefront of the outdoor advertising industry and will be leading the charge in 2010. Digital billboard deployment is helping to drive growth in outdoor advertising companies operating them. Digital out of home networks are expanding in many spaces and that technology is helping make out of home a medium of choice for accessing hard to reach consumers, especially young people on the go, with relevant messages. Burg: Syndication continues to innovate new approaches and applications. Our multi-platform integrated programs have moved marketers into new and exciting communications solutions that put their brands at the forefront of the media experience. Today's Syndication solutions delivers content through on-air, on-line, mobile, tweets, database, blogs, FSI's and in-store solutions that drive sales every day. Cunningham: From consumer video consumption to advertiser stewardship, technology continues to drive Cable in its marketplaces. At both the network and the MSO level, the ways a consumer can access Cable video content continues to expand into 2010. While technologies providing options such as on-demand escalate in use, similar strides have been achieved to make electronic stewardship of Cable buys more turnkey than ever before. Another interesting evolution in video sampling/consumption has been the effect of massive internet video & social networking sites on the growth of Cable TV viewing. Part of our record-high levels of televised Cable content has been because of all of the tuning in that occurs from the snippets of content available across the internet. As the entire video industry continues to come to grips with new economic models that help drive proliferation of content and the "feeder" affect that has back to Cable TV, watch for 2010 to be another year of technology-enabled Cable growth. Hill: N/A to 4A's. Sturm: New technologies such as the Kindle and other e-readers could provide an additional platform for newspapers to reach a new audience, further monetizing the award-winning content our medium produces each day. In addition, many newspapers are working to harness mobile technology to reach new audiences. Rothenberg: Constant technological change is a hallmark of interactive. Even in a tough economy there are always new ad formats and technologies being launched, and the IAB tries to stay informed about the whole spectrum of the industry. But even for us, there's too much to follow. Some of the change-agent technologies will be new; "augmented reality" tools are coming into the market and showing exciting promise in linking mobility, social media, and local advertising. New generation mobile devices are causing a lot of excitement among print and video content companies and consumer and entertainment marketers. Then again, there are "old" technologies that are undergoing a complete transformation, like television: Finally, full Internet access is coming to your 50-inch HDTV!
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A look at economic developments and activity in major stock markets ... - Minneapolis Star Tribune Posted: 05 Jan 2010 11:33 AM PST In European markets, stocks took a breather as some of the optimism that drove the previous session's hefty gains was dented by disappointing U.S. housing data. The FTSE 100 index of leading British shares closed up 0.4 percent, but Germany's DAX fell 0.3 percent. The CAC-40 in France slipped 1.06 point to close at 4,012.91. ___ TOKYO — Japan's elderly finance minister has offered to resign due to health reasons after being hospitalized last week, reports said. Finance Minister Hirohisa Fujii, 77, told Prime Minister Yukio Hatoyama that he would like to step down, Kyodo News agency said, citing an unnamed ruling party lawmaker. Japanese public broadcaster NHK also said Fujii wanted to quit, but Hatoyama wanted him to stay on. A spokesman for the finance ministry said he was aware of the reports, but he declined to comment further. Fujii checked into a hospital on Dec. 28 for rest and health checks. He said he expected a final judgment from doctors in the next day or two. But the finance minister declined to say at a news conference that he was planning to step down. In Asian trading, Hong Kong's Hang Seng closed up 2.1 percent, Shanghai's main stock measure climbed 1.2 percent, Tokyo's Nikkei 225 stock average added 0.3 percent, Australia's market was up 1 percent and Singapore's index gained 0.8 percent. However, South Korea's Kospi edged down 0.3 percent. ___ BERLIN — The number of unemployed people in Germany rose in December by 60,000, pushing the jobless rate up to 7.8 percent. The Federal Labor Office said the German unemployment rate grew by 0.2 percentage points from November. A total of 3.27 million people were without jobs in Germany at the end of last year, compared with 3.22 million people in November. ___ TOKYO — Auto sales in Japan declined to their lowest in 38 years, slumping 9 percent to 2.9 million vehicles for 2009, an industry group said. Auto sales have been hammered by the economic slowdown as consumers tightened their pursestrings, despite tax breaks and cash-for-clunkers incentives introduced by the government. Sales of new vehicles for 2009 fell below 3 million units for the first time since 1971, the Japan Automobile Dealers Association said. ___ Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
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